Overview
Building the Cerner Digital Experience team and pursuing the Cerner.com website redesign was a monolith project, with a vision to bring Cerner back to the forefront of enterprise Health Care IT. The only thing preventing a billion dollar company from realizing this vision was getting 20+ senior executives to come together and agree. It sounds simple enough, but as my team discovered, company politics were at the core of this digital stagnation.
Along with developing a content and feature rich blog of insights, the major design initiative was developing a best-in-class web experience that could drive multiple customer types down a path and into the sales pipeline. To prove the value of what my team delivering I developed the vision of our "Clicks to Dollars" initiative, which surfaced the ROI of digital experience excellence to Cerner executive leadership.
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Date
October 2016
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Company
Cerner (Oracle)
Problem Statement
For over 6 years, the Cerner.com website and overall digital experience practice was either non-existant or a hinderance to sale executives. The presence of Cerner digital properties were severely outdated, unmaintainable, and were disassociated will all social media and solutions marketing initiatives. There was no team nor experienced individuals running strategic efforts in the digital experience space, creating a major blindspot for sales and marketing. Lastly, gaining senior executive support and buy-in would be extremely difficult but critical for the success of our initiatives.
